Regalia That Works for Graduates and Schools
Graduates order during registration, cutting out the middleman and the markup, so more students show up stage-ready on graduation day.
Affordable for Graduates, Better for Schools
Graduation should be a moment of celebration, not another complication before the finish line. Our new marketplace brings everything students need into one seamless platform, starting with high-quality, low-cost regalia.
Ordered during registration, shipped to their door
No need for separate logins or third-party vendors. Students can order their cap and gown while they register—and skip the line, shipping directly to their home.
Less back and forth for your team
Optimize administrative workload and streamline orders and shipping options. This means fewer headaches, reduced costs, and faster processing for both students and staff.
Lower costs, higher participation
A streamlined process, budget-friendly regalia, and a hassle-free experience ensure more students order on time and enjoy a smoother journey to graduation day.
Why does a cap and gown cost so much?
Cut Out the Middlemen. Cut Out the Markup.
Traditional model
Every middleman adds cost. The student pays for all of it.
Tassel model
Direct from the source. No reseller layers. No stacked markups.
How NYU Langone Traded Spreadsheets for Self-Service
When NYU Langone took ownership of its own commencement in 2025, it inherited a regalia process built on manual sizing collection, spreadsheets, and hard vendor deadlines. A partnership with Tassel changed that.
Legacy provider
- Staff collected every student's sizing information by hand
- Data re-keyed into a shared Excel sheet
- Submitted to Herff Jones by a hard vendor deadline
- Version control risk — who has the latest spreadsheet?
- No real-time visibility for staff or students
With
- Students order their own regalia during the RSVP process
- No chasing down sizes
- No manual data entry or spreadsheet reconciliation
- Live dashboard of who has and hasn't ordered
- Proactive follow-up without leaving the platform
"I didn't have to follow the students and be like, what's your size?… I didn't have to then go put that to an Excel sheet and send it to Herff Jones by a certain point."
One Platform for the Whole Commencement Experience
Regalia ordering is just the start. Tassel connects purchasing, communications, and analytics so your team can manage everything from one place.
Integrated purchasing
Regalia ordered during RSVP - no separate checkout, no confusion. Mobile-friendly pages & payments with tracking sent straight to them.
Integrated communications
Automated reminders and status updates keep students and staff on the same page—no more manual follow-up or missed deadlines.
Integrated analytics
Real-time dashboards show who has ordered, what is outstanding, and where your team needs to step in.
Customizable Product Grouping
Select product groupings for your graduates to choose from such as cap and gown sets, honor cords, hoods, diploma covers, and other graduation day accessories.
