Privacy Policy
Effective date: November 10, 2026 · Last updated: October 9, 2026
Tassel, LLC ("Tassel," "we," "us") provides commencement and student recognition software to colleges, universities, and school districts ("Institutions"). This policy explains what information we handle, how we use and share it, and the choices available. Tassel, LLC is a Delaware limited liability company located at 2261 Market Street, STE 85432, San Francisco, CA 94114. Questions: [email protected].
1. Our role
We provide our services to Institutions and process student information on their behalf and at their direction. The Institution decides what student information is shared with us and how it may be used, and our agreement with the Institution governs that information. Under the Family Educational Rights and Privacy Act (FERPA), we act as a "school official" with a legitimate educational interest and use student education records only to provide our services to the Institution.
2. Information we handle
From Institutions and their staff: names, titles, and contact details of staff users; account credentials; and the student information the Institution provides, such as name, preferred name, email, student ID, degree, major, honors, and ceremony details.
From students and families, when the Institution enables these features: recordings of a student saying their name, photos, personal messages, guest and ticket information, registration and RSVP details, and phone numbers for text messages.
Automatically: device and usage information such as IP address, browser and device type, log-in times, pages and features used, and cookies needed to operate and secure the service. We use Google Analytics on our marketing website.
Payments: payments are processed by third-party payment providers. Tassel does not collect or store payment card numbers.
We do not collect Social Security numbers, financial aid, health, or disciplinary records.
3. How we use information
- To provide, operate, secure, and support our services for the Institution, including ceremony management, graduate websites, registration, communications, ticketing, chatbots, and name announcements.
- To communicate with Institution staff about their account and our services.
- To maintain security, prevent misuse, and meet legal obligations.
- To improve our services using information that has been de-identified or aggregated so that it does not identify any student or Institution.
We do not sell personal information. We do not use student information for advertising, and we do not share it with partners for their marketing.
4. Name pronunciation
To create name pronunciations and announcements, we send a graduate's name to our voice synthesis provider, which returns an audio pronunciation. No other personal information is sent. If a student submits a recording of their name, we use it to verify pronunciation and to produce that Institution's ceremony materials.
5. How we share information
- With service providers that help us run our services, such as cloud hosting, voice synthesis, email delivery, text messaging, chatbot technology, and network security. They may use information only to provide services to Tassel and are required to protect it.
- With the Institution and people the Institution authorizes.
- When required by law, or to protect the rights, safety, and security of students, Institutions, or Tassel. Where permitted, we will notify the Institution before disclosing its data in response to legal process.
- In connection with a merger, acquisition, or sale of assets, subject to the protections in this policy and our agreements with Institutions.
6. Retention and deletion
Student information is automatically deleted two years after it is provided to us, or earlier at the Institution's written request at the end of its engagement. Deleted information is removed from backups on our standard backup cycle. Students and families who want to review, correct, or delete their information should contact their Institution, and we will help the Institution respond.
7. Where information is stored
Customer and student information is stored in the United States on Microsoft Azure.
8. Security
We use administrative, technical, and physical safeguards, including encryption in transit and at rest, multi-factor authentication for internal system access, least-privilege access controls, monitoring, and regular security testing. Learn more at tassel.com/security. If we confirm a security incident affecting student information, we will notify the affected Institution promptly and as required by law and our agreements.
9. Children and students
Our services are provided to Institutions, not directly to children. We process student information only at the Institution's direction and with its authorization, including under FERPA. Where parental consent is required for students under 13, the Institution is responsible for obtaining it or consenting on parents' behalf as permitted by law.
10. Your choices
Institution staff can update account information in the platform or by contacting us, and can opt out of Tassel product emails at any time using the unsubscribe link. Students and families should contact their Institution with requests about student information.
11. State privacy rights
Residents of some states, including California, may have the right to request information about personal information disclosed to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing. Send any privacy request to [email protected].
12. International users
See tassel.com/gdpr.
13. Changes to this policy
We will post changes on this page with an updated effective date before they take effect. If we make a material change to how we use student information, we will notify our Institution customers in advance and will not apply the change to information already collected without the Institution's authorization.
14. Contact
Tassel, LLC · 2261 Market Street, STE 85432, San Francisco, CA 94114 · [email protected]