Free Your Photos
Every graduate gets a free, personalized photo gallery — ready to view, download, and share, extending your school's brand, reach, and lifelong affiliation beyond the ceremony.
Your Graduation Story Is Disappearing Behind a Paywall
Every year, the vast majority of your graduates cross the stage, shake hands, and walk away without a single professional photo to show for it. Not because the moment wasn't captured, but because the photos are locked behind packages most students won't pay for. That's not just a missed memory for graduates. It's your school's story, stuck behind a paywall.
A Better Way to Do Graduation Photos
Professional Photos, Finally Done Right
Free for Graduates
Every graduate receives access to a personalized, high-resolution ceremony photo gallery at no cost. No packages. No paywalls. No friction.
Built for Sharing
Mobile-friendly galleries make downloading and posting effortless. When it's easy to share, graduates do — and your school's story travels with them.
Extends Your School's Reach
Every graduate who shares their gallery is an authentic ambassador for your institution. Free photos turn ceremony moments into real, organic visibility.
Fast Delivery
Matched galleries are delivered within 48 hours of the ceremony, so graduates can relive and share the moment while it's still fresh.
Low Lift for Your Team
Tassel handles matching, delivery, and graduate access. Your staff stays focused on the ceremony — not the logistics.
Privacy-First by Design
Every graduate gets a personalized, high-resolution photo gallery from their ceremony, at no cost to them. For your school, that means more visibility, more reach, and a keepsake graduates will actually share.
How It Works
Register and Capture
Graduates verify their identity during registration and upload a selfie. Ceremony photos are captured throughout the event.
Match and Deliver
Using facial recognition technology, photos are securely matched to each graduate's gallery and delivered directly to them — typically within 48 hours.
Download and Share
Graduates can instantly download, post, and celebrate their moment with family and friends.
The Moment Matters. So Does the Memory.
"Getting my graduation photos so quickly and for free was honestly one of the highlights of the whole experience. It made the day feel even more special knowing I'd have those moments captured and ready to share with my family and friends right away."
What's Your School's Graduation Moment Really Worth?
Use the calculator below to estimate what your school could gain by switching to a free-photo model.
Your setup today
Calculations based on industry-standard engagement rates.
Brand impact with Tassel Photos
Total Potential Social Impressions
2.4M
Kickback you earn today
$1,000
Estimated value of free exposure
$19,200
Our assumptions:
- • 4 social shares per graduate (industry avg)
- • 300 impressions per share (typical reach)
- • $8 CPM for social media (standard rate)
Give your graduates free photos and you'd earn 2.4M authentic brand impressions, a value of $19,200 paid media based on industry-standard rates.
That delivers 1820% better ROI than the $1,000 kickback you get now.
Interested in Tassel Photos?
Tassel is offering photos to graduates this Fall. Bring free graduation photos to your campus and be part of the change.
Let's free the photo, one campus at a time.