Turn Graduate Data into Relationships and Giving
Tassel enriches your alumni CRM with verified commencement data — so more outreach lands, more graduates engage, and more gifts follow.
Your Richest Alumni Data Is Trapped in Commencement.
Every year, your commencement team captures detailed, current information on every graduate: confirmed contact details, name pronunciation, personal stories, family messages.
That data gets used once, for the ceremony, then it sits there.
Meanwhile, advancement teams work from records that decay roughly 10% each year. The freshest, richest data your institution owns never reaches the people responsible for engagement and giving.
Your commencement team sees
- Confirmed contact details
- Name pronunciation
- Personal stories
- Family and guest activity
Your alumni team sees
None of it.
Every stale record is a lost gift, a lost RSVP, a lost re-enrollment.
Enrich Every Record. Lift Every Yield Metric.
Contactability lift. Verified emails, phones, and name pronunciation replace stale contact fields, so a bigger share of every appeal, invite, and call actually reaches its graduate.
Engagement lift. Stories, photos, and family context turn generic outreach into personal outreach at scale, lifting open, click, and response rates on the campaigns your team is already running.
Giving lift. A warmer, better-informed first touch translates into higher first-year giving participation, higher event RSVP conversion, and stronger long-term alumni yield.
How It Works
Whether it's through API or data exports, set the mapping once and every graduating class after that runs automatically.
Capture
Graduates engage with Tassel throughout the graduation journey, sharing contact details, confirming their name pronunciation, and sharing stories and memories with their friends and family.
Structure
Tassel organizes that data into clean, usable fields that can support alumni engagement, advancement operations, and personalized campaigns.
Connect
Through Tassel's data enrichment API, approved graduation data is securely connected to your alumni CRM or advancement system.
Activate
Your team works from records that are actually current: better segmentation, more personal outreach, and a stronger starting point for every new class of alumni — with measurable lift in first-year engagement and giving.
What Data Can Be Enriched
Data availability depends on what your school captures through Tassel, but you may include the fields on a profile like this one.
Where Enrichment Drives Yield
Every field Tassel enriches maps to a metric your advancement team is already accountable for.
Verified contact + pronunciation
First-year contactability and response rate
Stories & family context
Appeal open and click rates, personalization at scale
Engagement signals from commencement
Giving participation and event RSVP conversion
Photos & shared memories
Social re-engagement and alumni content pipeline
Put Your Data to Work
Alumni Scores
Know which graduates to reach out to first.
Not every new alumnus is equally ready to engage.
Tassel Alumni uses the signals graduates already create during commencement - like writing a story, inviting family, registering early, or receiving gifts - to show who is most likely to stay connected.
Prioritize the graduates most likely to give, attend, and refer — before your first outreach.
Turn Commencement Into Your Highest-Yield Alumni Channel
Richer records. Higher engagement. Higher giving. Give your advancement team measurable lift on the metrics they're already accountable for — starting with the very next graduating class.