About Tassel
Tassel is building the modern operating system for graduation. More than 700 colleges and universities already use our platform to manage the graduation experience for millions of students - from registration and communications to tickets, names, photos, gifting, programs and more. Last year, we entered one of the oldest and most broken parts of the graduation industry: caps and gowns.
For decades, schools and graduates have dealt with the same basic model - expensive regalia, layers of middlemen, outdated ordering experiences, disconnected vendors and a process that creates unnecessary headaches for everyone involved. We think there is a much better way. Tassel sources regalia directly from the manufacturer, eliminates unnecessary middlemen and embeds ordering directly into the graduation platform schools and students are already using. No separate login. No clunky third-party website. Communications, ordering, student data and analytics all live together. It's a better experience for schools, a better experience for graduates and, most importantly, a better price.
Now we need someone hungry enough to go sell it.
The Role
This is not a traditional SaaS sales role. We're looking for someone who knows how to hunt. If you've spent summers knocking doors, lived on commission, carried an aggressive quota and learned how to keep going after hearing "no" all day, you'll understand the DNA we're looking for. The sales motion is surprisingly similar to great D2D sales - except instead of selling one homeowner at a time, you're selling large B2B contracts to colleges and universities.
Every school in America needs regalia. The question isn't whether they need the product. The question is whether someone can show them that there's finally a better way to buy it.
The contracts are meaningful, the sales cycles can take time and the commission opportunity is significant. You'll need to build your own pipeline, get on campuses, find decision-makers, demo the product, get samples into their hands, work through procurement and contracts, and stay relentless until the deal closes. You don't need to know anything about graduation regalia today. We'll teach you the industry and the product but we can't teach hunger, resilience or how to sell.
What You'll Own
- Build and own a pipeline of colleges and universities across a large U.S. territory
- Prospect aggressively through phone, email, LinkedIn, AI-powered research, referrals and in-person campus visits
- Get meetings with university decision-makers who may have worked with the same incumbent vendor for decades
- Run product demonstrations and clearly show why Tassel provides a better student and administrative experience
- Get physical samples in front of prospects and confidently sell on quality, price, service and technology
- Manage large, multi-stakeholder deals from first conversation through proposal, procurement, negotiation and close
- Navigate long sales cycles without letting opportunities stall
- Travel to campuses, conferences and customer meetings when being there in person helps win the deal
- Maintain a disciplined pipeline and accurate forecast in Salesforce
- Become extremely proficient with Tassel's sales stack and use AI aggressively to research accounts, personalize outreach and move faster
- Learn under experienced sales leadership while being expected to start prospecting, selling and demoing quickly
- Ultimately, eat what you kill - your success in this role will be heavily driven by the business you create and close
What You Bring
- Successful D2D / Retail / Field Sales or MLM sales experience is required
- A proven track record in a commission-heavy sales environment where your income was directly tied to your performance
- Evidence that you were exceptional - ideally top 10% in your company, team or territory against quota
- The ability to prospect from nothing instead of waiting for someone to hand you leads
- Comfort hearing "no" repeatedly without losing confidence or intensity
- Strong closing instincts and the ability to ask directly for the business
- Competitive drive and genuine motivation around uncapped earning potential
- Technical fluency - you learn new software quickly and are comfortable living in CRM, sales engagement, research and productivity tools
- Meaningful hands-on experience using AI to prospect, research, write, prepare for meetings and work more efficiently
- Coachability. We don't care whether you know regalia today, but we care enormously about how quickly you learn
- Strong verbal communication skills and enough polish to walk onto a university campus and sell credibly to senior administrators
- Willingness to travel and get in front of customers rather than trying to sell everything from behind a laptop
- A high level of personal ownership. You don't need someone checking whether you made your calls or followed up with the prospect
- Resilience. You'll be taking business away from entrenched incumbents who have held some of these relationships for decades. Expect them to fight to keep it
Why This One Is Different
Great salespeople want three things: a product people actually need, a massive market and a reason to believe they can win. This has all three.
Every college and university has graduating students who need regalia. Tassel already has relationships and technology embedded inside hundreds of those schools. Our solution can cost students less, give schools a dramatically better experience and remove an entire disconnected vendor workflow.
You're not trying to convince someone they have a problem. You're showing them that a problem they've accepted for decades doesn't have to exist anymore.
If you've been successful in summer sales or another high-intensity commission environment and you're ready to turn that skill set into a full-time B2B sales career with benefits, technology, large contracts and significant commission upside, we want to talk to you. Come help us drag cap and gown into the 21st century.